This project provided a visual brand identity for the Senior Influencer Program, a mission-based subsidiary of Kristin Clardy Photography. The purpose of this program was to create an encouraging community for female high school seniors leading to gatherings, community outreach, and senior photos.
The inspiration for the brand was the idea of sunshine inspired by Matthew 5:14 "You are the light of the world; a city set on a hill cannot be hidden."
Throughout the design process, I explored many different ways to represent light and sun from round 1 sketches, Round 2 working logos, and Round 3 finalized brand visuals. When I presented the final round of choices to Kristin, she immediately fell in love with the designs and colors you see here. We included the blue from her KC Photography brand to increase continuity between both arms of her business.