For this project, Kristin had two requests to include: sunshine inspired graphics and the color yellow. The inspiration verse for the SI program is Matthew 5:14 "You are the light of the world; a city set on a hill cannot be hidden."
Throughout the design process, I explored many different ways to represent light and sun from round 1 sketches, Round 2 working logos, and Round 3 finalized brand visuals. When I presented the final round of choices to Kristin, she immediately fell in love with the designs and colors you see here. We included the blue from her KC Photography brand to increase continuity between both arms of her business.