About  the Project

Influence[her]

This project provided brand identity for Kristin Clardy Photography’s high school senior mentorship program named “Influence[Her].” The brand was inspired by the scripture Matthew 5:14-16. Including motifs symbolizing the sun and citrus inspired colors developed a youthful and bright brand. Use for apparel design was a top priority when creating the brand. The new brand was launched with a photo shoot featuring the senior wearing the branded shirts.