About  the Project

Waldo’s Rescue Pen

This project provided a custom e-commerce website and brand support for Waldo’s Rescue Pen, a nonprofit based in New York City and dedicated to rescuing and providing care for dogs that have been abandoned, abused, or left homeless. At the beginning, Waldo’s Rescue Pen came to me with a black and white logo, a strong mission, and their first line of apparel. This project established a brand color palette and digital home for site visitors to learn about the mission, search the adoption list, and buy gear to support the mission with an online apparel shop.