A brand tells the story of your business. The visual identity of the brand includes the logo, submark, color pallet,  font selection, mood board, and style guide. The visual identity is centered on consistency. To be recognizable, the brand must be consistent. All of these aspects work together to tell the story of your brand. Jesus' triumphant journey and entry into in Jerusalem served as inspiration for the Hosanna brand. The brand focused on giving glory to God through the creative journey and also experiencing joy and victory in the creative journey.  The name of the company, "Hosanna," can be defined as an expression of adoration, praise, or joy. Visually, this was represented by the palms and the refreshing beach inspired colors used throughout the brand. The paint stroke elements embody the creative aspect of the brand. The mood board, shown below, was a visual guide for the brand. The goal was to evoke an approachable, refreshing, and creative mood through the Hosanna brand visuals. Contact me to begin sharing your story by creating your brand's visual identity!